Is Google Ads Still Worth It?
When it comes to PPC, Google Search Ads dominate the market. Find out if Google Ads are still worth it for your business.
top of page
Local Google Ads & PPC For Your Business That Deliver Results!
We're proud to be your go-to Google Ads Agency in The Hills and cover these areas in Travis county:
✔️ Austin
✔️ Pflugerville
✔️ Lakeway
✔️ West Lake Hills
✔️ The Hills
✔️ Bee Cave
✔️ Lago Vista
Help Your Customers Find You When They Search Google
Google Search Ads
Google Ads allow you to show up in the paid listings at the top of Google search results pages when customers search for your services.
Google Local Service Ads
Google Local Service Ads is a pay-per-lead service which allows you to advertise your business at the very top of Google’s search results page.
Metrics Matter To Us
When it comes to Google Ads, tracking and measuring results is key.
Our dedicated and experienced PPC specialists look at key performance indicators (KPIs) such as:
-
How much money was spent and how?
-
What was your average cost per click?
-
What was the average cost per lead?
-
What was your Conversion Rate?
We believe that you can’t improve what you don’t measure. That’s why conversion tracking is so important.
KPI tracking allows us to make all paid search and retargeting campaigns work for our clients’ unique business goals.
We perform routine split testing, headline updates, and fine-tuning to make sure you are getting the best return on investment.
What To Expect From Us
Keyword Research
We perform in-depth keyword research in your area and also set negative keywords, so you’re only serving ads to the right customers.
Competitor Analysis
We complete a market analysis of your search area and competitors to get you higher ad positioning and lower cost per lead.
Data-driven Ads & Testing
Split testing ad copy and landing pages ensures the best-performing ads, to get our clients high quality leads at a lower cost per click.
Customized Approach
Pay-per-click campaigns give you the ability to scale lead generation and your marketing budget as you see fit.
FAQs About Google Ads
Q: How much does it cost to hire an agency for Google Ads? A: It differs depending on the agency but there are typically two things to consider: 1. The management fee from the agency which is usually a monthly fee and typically a 3-month minimum fee to help you see momentum. For our pricing visit our Pricing page for details. For agencies expect anywhere from $500 to $5000 or higher depending on the complexity of the campaign and goals. 2. Ad spend: This is the amount you pay to Google directly instead of the agency. This also needs to be considered because the cost of keywords and competition of those keywords matter. What we've found is the more competitive the keyword the more likely it is to be expensive because you're competing with other brands for the "space" of that ad placement.
Q: Is a Google Ads agency worth it? A: We've found that actually Google Ads are not for everyone. There are many factors to consider: 1. Are our ideal customers searching for our keywords that we can afford to pay for? 2. Do we have budget for hiring an agency to run and optimize our campaigns and pay ad spend to Google? 3. Do we have optimized landing pages for the goals we want to accomplish so that the traffic we send to the page easily converts for what we want? As you can see it is worth it if you answer these questions thoroughly.
Q: How do I find the right Google ad agency? A: I usually tell clients to be straight forward and ask for results. When you ask for case studies from agencies (ideally in the same industry) then you'll have the peace of mind of that agency running your Google Ads. However, keep in mind that some agencies haven't worked in every industry but still can apply the fundamentals of Google Ads to your business. Also, you need to consider what your budget is. If you don't have the budget to hire an agency then you'll need to go the DIY route and learn how to set up Google Ads yourself. We offer plenty of resources for you regarding this topic.
Q: Should I manage my own Google Ads? A: Whether you "should" manage your own Google Ads depends on several factors: 1. Do you have the time to learn the ever evolving platform to setup, test, and optimize your Google Ads campaigns? 2. Have you done the research on the keywords that align with your ideal audience? 3. Have you optimized your landing pages to ensure that your Google Ads convert based on your goals? 4. Do you have enough ad spend to pay Google directly as well? If you have the money and little-to-no time then I'd suggest hiring an expert to do this for you.
Q: Is Google Ads still worth it? A: If customers are searching for your brand or keywords related to your brand at a high volume and medium-to-low competition then the answer is a resounding YES. If you have the budget for ad spend and an ad agency like ours we can certainly setup, manage, and optimize your Google Ads campaigns. Our various case studies have drastically increased traffic for our clients oftentimes by over 200% higher traffic, thus leading to more leads and sales.
Q: What does a Google Ads agency do? A: All Google Ads agencies can be different but what we do at Red Rat Media is: 1. Do the planning and keyword research for you to help understand what customers are searching for online 2. We use that data to help drive the keywords (branded and non-branded) to ensure you get impressions and clicks to your landing pages. 3. We review your competitors to see what keywords you can leverage. 4. We setup your Google Ads campaign, monitor it, optimize it, and test headlines as we gather data for you. 5. We report to you on a regular basis and make sure we're meeting your goals and needs.
Our Clients
“Red Rat Media is truly amazing!!! Rich AND TEAM made me feel comfortable and WERE super easy to work with. I would recommend them to any contractor or home service provider that is looking to generate more CLIENTS from Google or online.“
— Tommy (Painting Contactor)
Awards & Partners
Free Resources
bottom of page